Replaces “Canadian Alliance” Name
NBTA-Canada to Maintain Canadian, Buyer-Driven Focus
Caleb Tiller, +1 703-684-0836 x138
Tanya Racz, +1 403-503-0431
Toronto, ON (March 20, 2007) -- The National Business Travel Association – Canada (NBTA-Canada) today unveiled its new name and logo, supplanting the “Canadian Alliance of Business Travel” brand. The announcement was made to a supportive group of the association’s members who are attending the group’s annual conference this week in Toronto.
NBTA-Canada President Tanya Racz, CCTE, said, “With the clear support of our membership, I am pleased to unveil the new ‘NBTA-Canada’ brand. NBTA-Canada will continue to work on behalf of the Canadian corporate travel industry ‘From a Canadian Perspective,’ and will retain its unique position as a buyer-driven organization, while further capitalizing on the advantages offered by being a part of NBTA, the world’s leading and largest business travel association.”
 |
|
L to R: NBTA President & CEO Suzanne Fletcher; NBTA-Canada President Tanya Racz; NBTA Executive Director & COO, Bill Connors |
Racz continued, “Since the merger with NBTA in 2004, I have had literally hundreds of conversations with members about the association’s identity. Three years ago, the dominant question was, ‘Will we continue to be a Canadian organization?’ Now the question I routinely get is, “Why aren’t we called NBTA-Canada?’ Today we answer that question by saying, ‘We are NBTA-Canada.’”
NBTA President & CEO, Suzanne Fletcher, added, “The close affiliation between NBTA and our partner organization in Canada has provided great benefits for members both in the United States and Canada. The groups have worked closely together on border-crossing issues, and the networking has been invaluable. We are now pleased to more clearly demonstrate that affiliation with the NBTA-Canada name, and we look forward to a partnership that continues to recognize both differences between the U.S. and Canada markets and the synergies and opportunities for joint initiatives.”
The transition to the new NBTA-Canada brand will be completed over the course of several weeks. The new name and logo are in place starting today, and a new website will be up and running soon at www.nbtacanada.org. In the meantime, that URL points to the organization’s old website, which continues to offer all the same information and member resources.
The National Business Travel Association – Canada (formerly the Canadian Alliance of Business Travel) is the premiere professional travel management association in Canada. As the Canadian arm of NBTA, the world’s leading business travel association, NBTA-Canada is the Canadian source for critical information on the business travel industry. For nearly 40 years, NBTA has dedicated itself to the professional development of its members through advocacy, education and training, and networking opportunities. NBTA represents over 2,700 corporate and government travel managers and travel service providers, who collectively manage and direct more than $170 billion of expenditures within the business travel industry. For more on NBTA-Canada, visit www.nbtacanada.org.
###